I was applying for a while last year. Spending hours to write a cover letter and then either hearing nothing or getting a canned rejection letter is super frustrating. I've come to the conclusion that putting effort into an application is time wasted, so from now on AI is writing pretty much every single one of my cover letters.
Doing that allows me to send out 5 applications in the time it normally takes me to do 1. Since I've seen no actual correlation between effort and success, I figured quantity will give better results than quality. Of course, I might put in actual effort for an opening that I find really interesting, but that's an exception.
I can tell you that our HR takes the time to write proper responses to every application, but we straight up delete AI written applications. I honor the effort put into any application, but if people haven’t spent the time, then why should we?
Cover letters are dead imho. Even before AI came to play.
A place that physically operates near me posts job openings all the time, for which I'm well-qualified. After applying to several of them (with a very specific and targeted cover letter) and getting no response, my final attempt was to print out a letter and resume and physically take them over to their office.
I was thinking this would make a positive impression and say hey, I'm really interested and I'm willing to go the extra mile. The person who answered the door and to whom I gave the envelope seemed baffled that anyone would do this... saying, you know you can do this online...
I can only conclude that this is a ghost-job situation, where they didn't envision being called out in person and on site. Otherwise, what kind of dicks don't at least raise a respectful eyebrow at (or at least acknowledge) the guy who drives over to their office to hand-deliver a letter and resume?
After that I knew for sure that I wouldn't want to work for these jagoffs anyway... even if the job were real.