alt Hacker News> There are no "levers".
Everyone wants to believe that their community doesn't have levers. But this is just wishful thinking, ego talking. Of course HN has levers, of course the community here can be manipulated.
The easiest way I can see would be to frame a helpful, curious question to which your service just happens to be the answer. So then you most an Ask HN like "can anyone help me to understand why people do X" followed by a few sentences of your thoughts, then at the end say "I've been working on a service to help with this but we don't seem to be getting much to traction, here's a link".
Another approach would be "nerd sniping". Post your site but don't mention anything about what it's for and instead say "I'm having a problem with SSR rendering with NextJS on my site" or something like that. You'll get massive engagement.
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People trying that usually use freshly created accounts or accounts that have zero / low activity except to promote their service. It sticks out like a sore thumb. I could point to a couple of examples right now.
I love your nerd sniping idea. Literally, I used that same term in my post before I saw yours!
This makes me think of a fun idea: Once a year on HN (April Fool's Day?), we can have a nerd sniping competition where commercial projects try to nerd snipe HN readers with submarine adverts.
Ask HN is a distinctly bad way to drive engagement for a business through HN. Not a good lever. I agree that there are levers, though.
This says more about you than about HN I think.
Obviously anything can be manipulated, but HN has been remarkably resilient and if there is one thing the collective here is good at then it is at spotting patterns, even over a longer period of time. And once your business is banned from here there isn't really a way back in.
"The easiest way I can see would be to frame a helpful, curious question to which your service just happens to be the answer. So then you most an Ask HN like "can anyone help me to understand why people do X" followed by a few sentences of your thoughts, then at the end say "I've been working on a service to help with this but we don't seem to be getting much to traction, here's a link"."
Nah, that would be obvious marketing to most. More sneaky would be answering the question with the recommendation from a different account in a way to promote your service and have that upvoted, but that requires more effort and skill I assume.
But in general yes, this community definitely can also be manipulated, but I would say it is one of the hardest to fool. The standard mentality here I actually would rather describe as critical instead of curious, but there is just lots of garbage being pushed and also my curiosity is limited.