I'm simply reminded of Tim Cook in 2014:

> Mr. Cook replied --with an uncharacteristic display of emotion--that a return on investment (ROI) was not the primary consideration on such issues. "When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." It was the same thing for environmental issues, worker safety, and other areas that don’t have an immediate profit. The company does "a lot of things for reasons besides profit motive. We want to leave the world better than we found it."

> Reportedly looking directly at the NCPPR representative, he said, "If you want me to do things only for ROI reasons, you should get out of this stock."

https://www.forbes.com/sites/stevedenning/2014/03/07/why-tim...