> There are no "levers".
I disagree, there are always levers. But the "comfort-zone" of HN's mods and crowd is much smaller and more specific, while the attention on misbehaviour is much sharper, so the lever are not as easy to pull as on other platforms. HN is basically hard-mode, compared to any big noisy platform.
> Anyone who comes to HN to create buzz, drive site traffic, do SEO, or market something, whether it be a product or themselves, can expect an extremely frosty reception, particularly since the rate of spam submissions is high lately.
That's only true if it's done poorly, or outside HNs core-topics. There is a good deal of sneaky marketing on HN, but usually well integrated into the normal flow of comments, so It's either accepted in context, or low enough to fly under the radar. In a nutshell, this means, everything is accepted, as long as it brings value, high entertainment or satisfy curiosity, and is not just selling stupidly in your face.
At the end, HN is still a platform of smarter and more educated people, and they want to be handled on their level. If you can match this, you can pull every lever they've given space for. But of course, that's not something many can easily do.