Investors talk about HN like it’s a growth lever, but the site mostly behaves like a long-running reading habit with spam defenses. A tiny slice of users on /new decide whether you even get a shot, gravity slowly pushes old stuff down, there’s a “second chance” queue for posts that looked promising but died early, and moderators occasionally hand-tune obvious mistakes. Beyond that, it’s just a bunch of curious people clicking what looks interesting.

The only repeatable “strategy” I’ve seen work is: write things that would be interesting even if HN didn’t exist, and let other people submit them. Trying to treat HN as a distribution channel (carefully timed posts, optimized titles, orchestrated upvotes) reliably backfires because the software + mods are explicitly optimized against that. If you treat it as a weird little newspaper run by nerds for their own curiosity, the dynamics suddenly make a lot more sense.