The human psychology is intriguing. The more I see "... Zig ..." the stronger the urge to learn and build something with it becomes. In practice, though, I've found that building things with languages I am familiar with is more enjoyable for me, personally.
A severe case of mimetic desire. I suspect a lot of devs suffer from it.
it works like fashion in clothing.
Zig actually does bring some new and innovative ideas to programming. While Zig itself may not become the next big thing a lot of ideas in it most certainly will find their way into languages moving forward.