alt Hacker NewsWhat raw data do you mean? They get so much data, it's hard for me to imagine anything that might be missing relevant to this context to be honest.
What raw data do you mean? They get so much data, it's hard for me to imagine anything that might be missing relevant to this context to be honest.
Do you work on ad platforms? If you did, that imagination would be reined in quite a bit.
The gist of it is that the platforms carefully curate what data they provide to their customers. They don't want to give anything low level away, both for compliance reasons and because it would undermine their own business. Facebook makes money by charging for access to their users, not by giving away enough information about them for one of their customers to become a competitor.
Almost all of the data the platforms provide is 'How well is your marketing campaign doing and among whom' - on a high level. There are issues with poor designs leaking information when the campaign only hit 20 people, but as a general rule of thumb, but that's an exception, not the rule.