> This matters, because it made for a different balance of power.

In actual practice, it just means that users get fucked from every side: You have 100 different "launchers", just like the 1000 toolbars in the internet's early days. You have to keep track of 100 different emails, accounts, recurring bills and all sorts of shit.

You'd have to be naive as heck to believe corporations fighting against a platform's monopoly are benefactors who want distribution of power and access for the benefit of users, instead of mobsters wanting a cut of each user's pie.