I want a tech shift to allow this concept. Ownership will require me to physically maintain my own data, or at least have the ability to do so. I really want personal cloud capabilities so that services like iTunes and others are required to be able to use my own personal, and completely independently maintained, storage. That way I could either self host or contract out but then Apple would loose their vendor lock-in and services like iTunes would be forced to play nicer. The core problem is the iCloud lock-in/bundling. If I were looking at anti-trust breakup I would start with this idea, forcing alternative cloud storage options.