Apple became infected with the same thirst for "engagement" as any advertising-driven company. That's why even first-party apps like Maps or Music now waste your time with bullshit notifications. Same for every OS update trying to con you into enabling Apple "Intelligence".

Whether the advertising is ultimately successful does not matter to those people, what matters is if they can convince the person paying them (the manager paying their salary, the ad agency, etc) that they are effective.