It’s far less important for ad-free content. They mainly want to connect your ad watching behaviour to an email and then have loyalty program data connected to the same email so that they can identify which ads convert vs not.
It’s still a privacy violation a lot of people would be outraged by if they knew it. Tracking what shows you are watching is a valuable data set.
It’s still a privacy violation a lot of people would be outraged by if they knew it. Tracking what shows you are watching is a valuable data set.