> The branch itself gets created with the ticket number and everything follows from that, there's no extra effort.

Only problem there is the potential for a deeply-ingrained assumption that the Jira key being in the branch name is sufficient for the traceability between the Jira issue and commits to always exist. I've had to remind many people I work with that branch names are not forever, but commit messages are.

Hasn't quite succeeded in getting everyone to throw a Jira ID in somewhere in the changeset, but I try...