Why would that be the maximum damage ? This XSS is particularly dangerous because you are running your script on the same domain where the user is logged-in so you can pretty much do anything you want under his session.
In addition this is widespread. It's golden for any attacker.
Because modern cookie directives and browser configs neuter a lot of the worst XSS outcomes/easiest exploit paths. I would expect all the big sites to be setting them, though I guess you never know.