I'll chime in - the Kindle Paperwhite I believe is the superior machine from a physical feeling and aesthetic perspective. The problem (for me) is who makes it. Amazon keeps locking it down so it's harder and harder to load your own DRM free books onto it, in addition to tracking everything you do on it (like sending all your reading statistics whenever you get online).

I have a Kobo Clara BW. It's still a great machine, but the Kindle is definitely superior for feel and visuals, but I use the Kobo 95% of the time. They are way more open with the software and I have mine in "sideload" mode (an official setting), which really just means that it doesn't make me log into anything and it doesn't even attempt to connect to the internet. Also, I can purchase a DRM free ebook on the train, plug a USB cable into my phone and my Kobo, and then load it on like that. Now I own my digital book, have supported the author with a larger margin, and get to read it on my more private machine.

Definitely not a no-brainer for everyone, but I'm happy with my Kobo.

Kobo is the sort of device which would make HN happy. The software is much more open and permissive than Kindle. Integrates with Calibre more tightly. Has a fairly rich ecosystem of tweaks and addons which don't require a jailbreak. Wish it didn't have secure boot but am otherwise pretty happy with it.

Kobo feels like something I actually own. More so than Kindle or even my iDevices. That's a little unusual these days from a mainstream product and that will make its users enthusiastic.

Check their post history, nobody's going to be doing that kind of long con here. (Different kinds of long cons, maybe, but not for shilling an e-reader)

Here's a better rec: Buy any device with a carta 1300 screen and only buy from shops that are supported by the DeDRM plugin in Calibre.

I have both. The Kindle is a better device overall, but the I like Kobo's software better.

What I found disappointing was when I had to swap out the screen on the Kobo and found that it was glued and that the battery was soldered. I managed to do fix it, but I don't like things that are unnecessarily hard to fix.

How do you know anything? You can never know for sure if you can trust another person, and this is why people can get schizophrenia.

Asking people to verify that they are honest will never help you. Dishonest people will of course lie to you and say they are honest. While honest people will be insulted by your question and not want to engage with you.

What you can do is verify. Try a Kobo, try a Kindle. Make up your own mind.