While I agree with this, it confuses me that the same isn't happening to Instagram as well, since it has essentially 0 censorship of anti-Israeli content. However, within the last year it seems that there was a deliberate lift in that censorship, with the whole area of the platform blowing up since the early summer.

What I imagine the incentive is is not the ability to censor the media, but to have the media on record of who posts it and who engages with it and maintain that ledger. When people get banned and slandered for denouncing a genocide, it becomes harder and harder to call this stuff "low-IQ conspiracy slop".