I'm also a little "meh" on the "innovatively incompetent" bit.

People get tunnel-vision. Facebook is for "Facebook things", TikTok is for "TikTok things". Reels, stories, whatevers isn't "TikTok".

It's why Facebook bought Instagram. No matter if Facebook copied Instagram down to the pixel, it still wouldn't be Instagram. And it's why the branding has remained consistent.

Same thing with Google and YouTube.

It's why these acquisitions happen and why these companies become something else. Google to Alphabet, Facebook to Meta, etc.

This just forces the sale of TikTok to someone in the U.S.