I wonder if that's generational.

A lot of the people in my age group (Millennials) decided that TikTok was where we were going to get off the "hot new social media platform" train.

The Zoomers and GenAlpha kids seemed to be the people really using it, but I'm just a crotchety old guy with a bald head and a gut and an office job at this point, so I don't know what the hip young people are up to with their Tok Clocks and their loud rock music.