> Yes, it has. They made it clear right when they launched the store.
No one except those who explicitly went looking for this knew it. It wasn't made clear in any way.
> This became big news a long time ago:
Speaking of orthogonal. I remember this well. It was a case where Amazon stole back books people had purchased. The core concern at the time wasn't that Amazon had revoked a license to read a book, but that they had deleted purchased books from users' collections.
But at the end of the day, for many years Amazon had an action button saying "Buy now with 1-Click" with no legal fiction disclaimer. The button was identical to what you'd see when buying a bag of cat food, DVD, or anything else you'd flat-out purchase from them.
I'm neither disputing the verbiage on the button, nor the ignorance of users. None of those affects the fact that you did not own the ebook - it was licensed to you.
What is silly is actually knowing the whole 1984 episode, and still believing you owned the books.