Spotify hasn’t allowed in ap purchases since 2013, Netflix hasn’t either for years. Amazon cut some type of deal with Apple where Amazon Prime Movies can be purchased in app via your Amazon account.
Correct, but that means higher friction to pay/subscribe, which means lost conversions (customers) and higher cost of acquisition (of new customers). So they care intensely about bringing it down to 0% or allowing free linking out to the web.
Correct, but that means higher friction to pay/subscribe, which means lost conversions (customers) and higher cost of acquisition (of new customers). So they care intensely about bringing it down to 0% or allowing free linking out to the web.