What is there to using it more than asking it to generate an image of something?

It's decent for things that would take a long time in Photoshop. Like most AI, sometimes it works great and sometimes it goes off the rails completely. Most recently, I used it to process some drone photos that were taken during late fall for the purpose of marketing a commercial property. All of the trees/grass/plants were brown, so I told it to make it look like the photos were taken during the summer but not to change anything else. It did a very good job, not just changing the color, but actually adding leaves to the plants and trees in a way that looked very realistic. It did in seconds what would have taken one of my team members hours, leaving them to work on other more pressing projects.