>The thing is, this doesn't even seem particularly useful for average consumer
it's an archive to defend against Spotify going away. Remember when Netflix had everything, and then that eroded and now you can only rely on stuff that Netflix produced itself?
the average consumer will flock when Spotify ultimately enshitifies
There was never a time that Netflix had the majority of popular movies on their streaming service.
Netflix didn't lose content by choice. Actual right holders decided to pull their content and create rival services.
Has nothing to do with perceived enshittification by Netflix (even though they have enshittification too).
Spotify is under the same threat: they have no content that they own. Everything is licensed.