Does that logic apply only when the claimed cut is over 100%?
If I advertise that my store "cut prices by 50%" but the prices are actually only 33% lower (which is the same as undoing a 50% price hike), would it be pedantic to call me out on my bullshit?
> Does that logic apply only when the claimed cut is over 100%?
Yes, I’d say.
It’s the same as the informal usage of “X times smaller” to describe scaling by 1/X. The idiom generally isn’t used unless X > 1. (The exception might be when several values of X are reported together. Then one might say “0.74 times smaller” to maintain parallel form with nearby “4 times smaller” and similar claims.)