> he’s now marked for life, and there's no do-over.
sincere apologies, show of remorse, and substantially + genuinely changing the toxic behaviors goes a long way. there are several celebrities who have done "unforgivable" things and yet been forgiven by the public. the problem is that the kind of person liable to make such remarks is not the kind of person likely to do some introspection to realize they're being a terrible person.
Yes, you can do some repair, but the point is, it is much harder if you're famous. Being under the public eye—all the time—has to be one of the top reasons to not be famous.
Scott Adams position was kind of he'd done nothing wrong and would keep on doing it.