I haven’t followed everything he has produced, but he has a history of identifying rising topics and riding their popularity. He leaned into the psychedelic self-help movement heavily when it was first becoming popular.
The last time he popped up on one of my feeds he was talking to someone about the benefits of sobriety and moderating alcohol consumption, so he might be pivoting toward the next wave of reducing drug and alcohol use, though I don’t know.
Mr. Ferris is akin to Gary Vaynerchuk in that they're just trend-riders.