The promise is to automate the drudge work, freeing people to pursue their passions.
Like, you know... creating art.
Art will be created like AI - like it already got its hands on graphic design, and game art, and vfx, and music.
It will leave not-yet-automatable grudge work to people instead.
I mean...
There's the concept, and then there's the painting.
AI slop from a generic prompt is not the same as "using AI to get my concept in physical form faster."
Imagine, for example, a one-man animated movie. But, like, with a huge amount of work put into good, artistic, key-frames; what would previously have been a manga. That's possible, soon, and I think that's huge and actual art.
But most work IS drudge work and the automation causes new different drudgery. Use to be you could dictate a letter and someone from the typing pool would clean it up, proof it, and send it. Now those same people get to write their own crappy email themselves