When I, as a developer, was told (essentially forced if I wanted to keep my job) to implement dark patterns, I did it knowing I made the world worse. I was fully aware of it, and my coworkers as well, we discussed it openly, and I imagine everyone implementing such tech are. Of course I and other could claim plausible deniability, ”we didn’t understand consent”.

Sales people don't understand it, not software developers.

Software developers understand consent well but they understand dollar signs even better.

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