Don’t stay there: EVs are even reporting consumption in terms of kWh/100km or kWh/100miles instead of just average kW.
Heh. To borrow an idea from xkcd (measuring gas consumption as area): The kWh measures energy, right? And energy is force times distance. So energy divided by distance is force! Let’s all start measuring EV consumption in newtons, folks. It even makes intuitive sense: It correlates well with how hard you need to push the car to get it going at the usual travel speed. But it sucks if you need to figure out how far you can travel on a given charge.
What people care about when talking about EVs and consumption is generally how much distance they can cover. If you take away the distance factor and just report power, it becomes meaningless/almost useless.