Home energy usage is knocked down people that don't that don't do anything at home and where almost their energy use is externalized (at places that make the goods they use, or other places where they spend most of their their waking hours).
So it's a useful figure if you want to make a shocking headline. "Uses as much power as infinity of something that uses no power!"
Have you considered that it's used as a unit to represent capacity of our power grid?
As in, we have now have the energy capacity for 300,000 fewer homes given this operating data center.
So not only is it a relatable unit, but it's an incredibly meaningful unit for those who care about ensuring that energy availability actually support something of value (families) rather than something wasteful (crypto mining).