Yeah this would be weird if it's only for EU based companies. I think apple strategy is overall 'divide and conquer' making all different stuff working different in EU, Japan, UK, US. To this already many variables also if the user has account in EU and also if is living in EU or for how long. Their whole compliance is not robust and reliable making this in fact dead on arrival. Any maker relying on this will have more complains from customers. Customers will think that all non-apple solution are buggy and reliable and will stick with apple stuff.