They should instead focus on their overall software stability and usability. And introduce more physical buttons for climate control. I don't want to click 4 times on a screen while driving in order to enable seat heating.
New Volvos let you “hey Google, turn on my seat heating”. I wish it wasn’t google, but the voice interface is great while driving.
Seat heat is one click in my 2022 Volvo. Or as others have noted, you can use your voice.