For some reason, some people have this inexplicable rose-tinted vision of Apple. Until they release the source code of their products, the only rational stance is to treat their software as malware.

If further evidence is necessary, any Apple device that I have owned pings multiple Apple domains several times per minute, despite disabling every cloud dependency that can be disabled. The roles of the domains are partially documented, but traffic is encrypted and it is impossible to know for sure what information Apple is exfiltrating. It is certainly a lot more than a periodic software update check. It certainly seems that Apple is documenting how people interact with the devices they own very closely. That's an insane amount of oversight over people's lives considering that some (most?) people use their phones as their primary computer.

Absence of evidence isn't evidence of absence, but it certainly rhymes. Is there proof that Apple is monetizing our data with third parties? It's very clear how almost every other major company is, but Apple's been reasonably respectful about it.

What falsehood? That apple's profit mix is much less advertising than its competitors is just a fact about their incentives in the moment. He didn't really go all that far in claiming anything beyond that being better than the alternative of being mostly an advertising company.

It's based on their balance of ad vs produce revenue thus far.

its a proprietary black box with a billion dollar marketing budget like all apple devices

Repeating "this falsehood" doesn't make it a falsehood either.