> Fortunately, once you've toggled Live Plus off, you no longer have to worry about your TV screen constantly being read to see what you're watching and to give you targeted ads.

Oh? What if it's one of those, "if you opt out, we quietly reenable it a month later" settings, like LinkedIn notifications? What if it can be reenabled remotely for "law enforcement"? Heck, what if they just ignore the setting and keep mining what you watch? They've already effectively admitted to having the bare minimum concern for user privacy, and we know how willing companies are to break laws to get training data these days.