> *If you don't want your LG TV quietly snooping on what you watch and using it to serve you ads, here's how to turn Live Plus off.

If LG makes money from snooping on you, what makes you think the “off” button actually turns it off? People have no way of verifying this.

To me this is the worst part of TVs (and cars, and fridges, and so on) are even allowed to have these features[1]: non-techinical customers have no understanding that “smart” hardware is capable of doing whatever it wants - and hide it from customers. You have no way of knowing what your “smart” thing is doing behind the scenes.

[1]: any feature thats sending data back to company servers, meaning you loose control of your data. Features that are 100% on-device is not what I’m talking about.