alt Hacker NewsI believe part of the endgoal is to create a fairly homogenous global culture. If you listen to radio stations across the world, many play the same rotten manufactured pop songs... Hollywood and Google/Wikipedia complete the Coca Colonisation.
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While you might have a few global super stars (Lady Gaga, Black Pink, ...) everywhere, the average pop radio station in the USA, Russia, China will be very different from each other.
The more peaky the bell curve the more money you can make by targeting your product (or extractive tax policy) at the middle of that curve.
McDonalds, Hollywood, etc, etc. would love nothing more than to have nearly everyone consume one class of products and the bureaucrats and academics who know best would love nothing more than to have simple rules that can apply to nearly everyone.
There is no person with enough agency to have that kind of thing as an end goal. It's effect of a lot of other things, mostly US dominance and globalisation.