alt Hacker NewsIn 2024, 78% of Alphabet’s revenue came from ads (72% in Q3 2025).
Ads subsidize experimentation of loss-generating moonshots until they mature into good businesses, or die.
In 2024, 78% of Alphabet’s revenue came from ads (72% in Q3 2025).
Ads subsidize experimentation of loss-generating moonshots until they mature into good businesses, or die.
I get that. My point is that:
- Their main source of revenue seems to be decaying, as if the talent that made it great isn't there anymore. Few people would tell you that search (or maps, or youtube) is better today than it ever was.
- Talent is there, and the quality of their moonshots is proof.
This contrast is curious.