The problem here is that if it's something a voice assistant can solve, I can solve it from my account. I'm calling because I need to speak to an actual human.
Im in this business, and used to think the same. It turns out this is a minority of callers. Some examples:
- a client were working does advertising in TV commercials, and a few percent of their calls is people trying to cancel their TV subscriptions, even though they are in healthcare
- in the troubleshooting flow for a client with a physical product, 40% of calls are resolved after the “did you try turning it off and on again” step.
- a health insurance client has 25% of call volume for something that is available self-service (and very visible as well), yet people still call.
- a client in the travel space gets a lot of calls about: “does my accommodation include X”, and employees just use their public website to answer those questions. (I.e., it’s clearly available for self-service)
One of the things we tend to prioritize in the initial conversation is to determine in which segment you fall and route accordingly.
Im in this business, and used to think the same. It turns out this is a minority of callers. Some examples:
- a client were working does advertising in TV commercials, and a few percent of their calls is people trying to cancel their TV subscriptions, even though they are in healthcare - in the troubleshooting flow for a client with a physical product, 40% of calls are resolved after the “did you try turning it off and on again” step. - a health insurance client has 25% of call volume for something that is available self-service (and very visible as well), yet people still call. - a client in the travel space gets a lot of calls about: “does my accommodation include X”, and employees just use their public website to answer those questions. (I.e., it’s clearly available for self-service)
One of the things we tend to prioritize in the initial conversation is to determine in which segment you fall and route accordingly.