It looks like the author examined every toy inspired by Lego, other than Lego itself.
For me the big problem with Lego was not clean up time. For me the big problem with Lego was stepping on them barefoot. How do these other toys compare?
Our problem with modern lego is that the sets are so cool and complex that the kids don’t want to take them apart after they’re built.
The 11yo wants few new sets now because he doesn’t know where he would put them, and declines to swap out his assembled sets.
We didn't see any of the toys in the article , but had a lot of other magnetic and combinable toys. The big advantage over Lego was building sizeable things with fewer blocks.
Duplo blocs come close, but they are pricey (hard to gift second hand toys) and you can only stack them when the other toys interlock in more interesting ways. For small kids, building an articulating shape the size of their arm with 4 or 5 blocs is really magical.
Those Minecraft blocks or the cheap Chinese knockoffs are sharper than a blade and a real pain.
Skill issue. You should try to not step on Lego bricks.
You heard of Duplo? It’s like Lego but big.
Big problem with modern LEGO for me is that so many modern sets are almost all teensy-tiny pieces, so they look good on the box—the adult-aimed ones have always been like this since they started targeting that market, but now it’s like 95% of all their sets; also, they seem to hate exposed nubs, which is silly if the set is for play.
Larger (like tall 6x2) bricks are uncommon outside buckets, and a lot of larger pieces like dedicated wall-sections or big vehicle nose-bits or car undercarriages are now rare.
The result is that my old sets are a mix of everything from large contoured structural plates down to tiny pieces, but my kids’ bins of legos are like 98% tiny pieces. They use them less than I did, I think because it’s hard to sort through the loose pieces when they’re mostly very small, and with less variety there aren’t as many large pieces to use as jumping-off points to start a build, and making, say, a house-height wall or the front of a space ship is slower than when we had more bricks that could kinda short-hand those pieces and let you skip the middle, if you will, to focus on both the big-picture and fine details. I doubt I’d have liked Lego so much if mine had looked like theirs.