alt Hacker NewsHow would you market such a business in 2026? I am from an Italian region where farmer grow many special coltures, and I was always a bit surprised why they don’t try selling on the internet. I ended up convincing myself it is not a viable business model.
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eightturn • yesterday at 7:07 PM
I'd still lean into a great .com domain, as it still gives you instant credibility. Also leverage Facebook, as my typical buyer hangs out there a good bit. YouTube has been helpful as well, as we try to share "behind the curtain" what life is like as a Vidalia farmer.
I live in Sweden, and almost every year I discover someone I work with or have friends in common with, who has a friend or relative in Italy, or Greece who farms oranges/olives/cheese or what have you. And this friend in Sweden is selling their produce by word of mouth.
So once a year at harvest, the relative has someone drives a truck full of olive oil 2000 kilometers north, and dozens of Swedes turn up at an appointed time on a Tuesday afternoon in a parking lot to pick up their order of six bottles of oil. The prices are no better than in the supermarket, but ostensibly you’d get a high quality product.
It’s a funny way to do business in 2025, completely without Internet infrastructure. Somehow, I don’t think it would work as a web shop.