A more intuitive and natural phrasing, even though it's invalid in a technical sense. I've noticed this happens when people talk about computers/software as well ("it thinks the variable is set", "it freaks out if it doesn't get a response", etc). Outside of formal writing/presentations, using only technical terminology seems to take a suboptimal amount of effort for both speaker and listener compared to anthropomorphizing (unless, as you mention, the listener is a layman who gets the wrong idea).