Seems like QNX was hiding in plain sight as a car os and a mission critical os for other devices.
Blackberry OS 10 was also running QNX under the hook afaik.
There are tons of proprietary RTOS/microkernel products on the market. It's not so much hiding as it is crowded-out.
I think the market is moving to "mixed criticality" so you can use Linux for your entertainment system but then also use a proper RTOS for the car stuff all in the same SoC.
We're definitely a secret ingredient brand... hiding in products you use every day!