Agreed, at least for a likely "home use" case, such as a TV box, router, or general purpose file server or Docker host, I don't see how this board is better than something like a Beelink mini PC. The Orange Pi does not even come with a case, power supply or cooler. Contrast that with a Beelink that has a built-in power supply (no external brick) and of course a case and cooler.
This OrangePi 6 Plus board comes with cooling and a power supply (usb-c). No case, though.