alt Hacker NewsThere are lots of online resources for outbound sales which will likely be better than advice you’ll find on a forum full of engineers (unless engineers are your target market)
I’d focus on zeroing in on a niche (even if it’s an artificial niche). Develop case studies for how you’ve helped people in your specific niche. Then find people in that niche and offer them those same niche services.
Do not try to be everything to everyone. No one wants to work with a software agency that “does anything”. (Well it’s possible but then you’re competing with thousands of other consultancies).
If you develop into a niche well, you’ll have less competition, you’ll be able to target the right people more easily, and youll be able to write messaging that speaks to people in that niche.
Everything gets easier when you narrow in on a small slice of a market. The problem set becomes smaller and easier to solve.
Once you see some traction, start to expand your niche.
> There are lots of online resources for outbound sales which will likely be better than advice you’ll find on a forum full of engineers (unless engineers are your target market)
I mean, the man asked here as a starting point and was probably looking to hear from other engineers who already were in a similar situation. If you don´t have something concrete to offer in way of help, then its better to suppress that urge to sound smart by dropping around general-sounding "pearls of wisdom". You offered a lot of "whats" and very little "hows", which is what I assume the OP was asking for in the first place.