The original opiate for the people criticism was leveled against religion by Karl Marx:
Very often misquoted as being a blunt attack on religion, but people often just cut out the second half of the quote --
"opiate of the masses... heart of the heartless world"
Marx was despairing at the heartlessness of the condition of working class people in industrial slums, people one generation or less removed from the flight from rural landless dispossession and starvation into the polluted cities and factories and tiny apartments in slums in search of survival. He saw religion as one tool people used to salve the pain, to reduce the suffering.
Far more complicated than "religion bad, we should ban it, mmkay"
There's probably an analogy here around the "attention economy" and "social media."
Look for root causes. If you turn everything and everyone into a commodity -- "market yourself!" -- don't be surprised when the consumptive model takes over all consciousness.
The commodity form is the [post|hyper]modern religion.
https://www.reddit.com/r/calvinandhobbes/comments/6pontu/wha...
;-)