alt Hacker News> Taking this analogy further, is today's end goal of social media to provide AI generated content that users can endlessly consume?
The singular purpose of social media has always been advertising. That 100% depends on the ability of platforms to control the message, which Facebook achieved to an extent that politicians started paying them in order to game elections.
Then "influencers" came, and largely control the message on essentially all platforms.
By contrast, on Youtube and Twitter, advertisers are making deals directly with specific influencers so their advertising remains on-target. Only "old-style" generic geo-targeted advertising, what you used to see on TV, uses the platforms themselves.
AI achieves many things for these platforms:
1) get rid of influencers by creating AI influencers (done both by influencers themselves, attempting to create fake/AI influencers that are cheaper, and by the platforms that want to control the process)
2) allow advertisers to control the message (think of a guarantee not to get shown on pro-Nazi channels)
3) force advertisers to come to the platforms instead of specific influencers
4) also get the ability to influence and later even control elections
Replies
>> The singular purpose of social media has always been advertising.
This just isn't true. There was a time when we had a chronological feed, only containing content from friends and family, and no advertising. The business model end goal was always advertising but social media doesn't necessarily need to be for that purpose (e.g. the fediverse).
Well, I'd be careful about the "always", when Facebook and Twitter started out they understood virality but they did not understand monetization -- early on the likes of Zynga and King were making money off Facebook and it wasn't until Facebook was forced to go public and Sheryl Sandberg was running things that they figured out that they could capture the free publicity brands got on Facebook and sell it back to them.