This is the crux of Michael Dell’s big lesson as a teen that lead to the creation of dell computers. dell had a summer job in high school selling subscriptions to the Houston paper. He realized that the two groups of people most likely to buy were newly weds and those who recently moved. He paid his friends to scour the local marriage certificates and real estate rolls to see who met those qualifications and called only them. He claims to have made more in his summer job than his teachers made all year and paid cash for a new BMW.