Paid media is better. If you pay for a monthly subscription or for individual pieces of media, revenue is no longer tied to “engagement.” If you pay for Netflix and watch three hours a month or thirty, it makes little difference.

Ads tie revenue directly to time spent on the screen, and that is the root of all evil.

As another poster mentioned, ad revenue is often higher than what you can reasonably get with subscriptions. That’s where taxing advertising would help.