Oh, I glossed over that in my response. I've had people at the C-level admit that they don't care about ethics to me, and I especially see startup CEOs lie a lot, or otherwise be so self-deluded to make sales easier that it's hard to tell if they know they're lying.

I think Sean is right that, in the abstract, they prefer good software to bad software, but they won't make any sacrifices if those sacrifices require losing money or status. It's the same "do your what your manager wants" playbook, but run up to board level.