alt Hacker NewsI have a related anecdote.
When I worked at Amazon on the Kindle Special Offers team (ads on your eink Kindle while it was sleeping), the first implementation of auto-generated ads was by someone who didn't know that properly converting RGB to grayscale was a smidge more complicated than just averaging the RGB channels. So for ~6 months in 2015ish, you may have seen a bunch of ads that looked pretty rough. I think I just needed to add a flag to the FFmpeg call to get it to convert RGB to luminance before mapping it to the 4-bit grayscale needed.
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I don't think Kindle ads were available in my region in 2015 because I don't remember seeing these back then, but you're a lucky one to fix this classic mistake :-)
I remember trying out some of the home-made methods while I was implementing a creative work section for a school assignment. It’s surprising how "flat" the basic average looks until you actually respect the coefficients (usually some flavor of 0.21R + 0.72G + 0.07B). I bet it's even more apparent in a 4-bit display.
I wouldn't worry about it too much, looking at ads is always a shitty experience. Correctly grayscaled or not.