alt Hacker NewsI was actually researching why PAL YUV has the same(-ish) coefficients, while forgetting that PAL is essentially a refinement of the NTSC color standard (PAL stands for phase-alternating line, which solves much of NTSC's color drift issues early in its life).
It is the choice of the 3 primary colors and of the white point which determines the coefficients.
PAL and SECAM use different color primaries than the original NTSC, and a different white, which lead to different coefficients.
However, the original color primaries and white used by NTSC had become obsolete very quickly so they no longer corresponded with what the TV sets could actually reproduce.
Eventually even for NTSC a set of primary colors was used that was close to that of PAL/SECAM, which was much later standardized by SMPTE in 1987. The NTSC broadcast signal continued to use the original formula, for backwards compatibility, but the equipment processed the colors according to the updated primaries.
In 1990, Rec. 709 has standardized a set of primaries intermediate between those of PAL/SECAM and of SMPTE, which was later also adopted by sRGB.