Aye.

Before blogging was called "blogging," people just wrote what they wrote about whatever they wanted to, however they did that (vi? pico? notepad? netscape communicator's HTML editor? MS frontpage? sure!), uploaded it to their ISP under ~/public_html/index.html or similar [or hosted it on their own computer behind a dialup modem], and that was that.

Visibility was gained with web rings (the more specialized, the better -- usually), occasional keyword hits from the primitive search engines that were available, and (with only a little bit of luck necessary) inclusion on Yahoo's manually-curated index.

And that was good enough. There was no ad revenue to chase, nor any expectation that it'd ever be wildly popular. No custom domains, no Wordpress hosts, no money to spend and none expected in return. No CSS, no frames, no client-side busywork like JS or even imagemaps.

Just paragraphical text, a blinking header, blue links that turned purple once clicked, and the occasional image or table. Simple markup, rendered simply.

Finish it up a grainy low-res static gif of a cat (that your friend with a scanner helped make from a 4x6 photograph), some more links to other folks' own simple pages, a little bright green hit counter at the bottom that was included from some far-flung corner of the Internet, a Netscape Now button, and let it ride.

It was definitely a purer time.